Description
As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.
The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed.
This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
Table of Contents
Introduction, Azizul Hassan, Nor Aida Abdul Rahman and Nurhayati Mohd Nur Part One: An Overview 1. Profiling the Research Landscape of Air Travel: A Bibliometric Analysis, Muhamad Munzir b. Khairuddin and Nor Aida Abdul Rahman Part Two: Selected Theories in Air Travel Research 2. Grounded Theory: Why and How to Apply in Air Travel Research, Nor Aida Abdul Rahman, Nurhayati Mohd Nur, Azizul Hassan 3. Institutional Theory in Tourism and Air Travel, Mohd Farid Shamsudin and Zawiah Abdul Majid 4. Exploring Prospect Theory and Social Exchange Theory in Air Travel Research, Rohafiz Sabar and Nur Khairiel Anuar Part Three: Selected Methods and Their Applications in Air Travel Research 5. Summary of Qualitative Methods in Air Travel Research: Current Trends, Haliza Mohd Zahari, Ruzaidin Mohamed Zain and Nur Hidayah Binti Azhar 6. Quantitative Methods in Air Travel Research, Nurhayati Mohd Nur, Nor Aida Abdul Rahman and Azizul Hassan 7. Interview/Interpretive Approach in Air Travel Research: Research Process, Sampling and Trustworthiness Criteria, Hany Elbardan and Faculty of Commerce 8. Questionnaires, Mixed Methods and Structural Equation Modelling in Air Travel Research, Jagan Jeevan, Abdul Hafaz Ngah and Serge Gabarre 9. Ethnographic Study in Air Travel Research, Siti Mariam Abdul Rahman 10. Focus Group Discussion in Air Travel Research: Past, Current and Future Opportunities, Sharina Osman Part Four: Recent Issues Affecting Air Travel Research 11. COVID-19 and Relevant Issues in Air Travel Research: A Global Perspective, Fernando Mayor-Vitoria 12. Researching the Post-COVID-19 Travel Change in In-Flight Food and Drink Service Quality, Zainab Al-Balushi and Maryam Al Mahrooqi 13. Airfreight, Air Travel and COVID-19: Researching the Implications and Directions for the Gulf Region, Abdelsalam Adam Hamid Abakar, Noorul Shaiful Fitri Abdul Rahman and Shaima Ibrahim Al Maqbali 14. Impact of COVID-19 on the Southeast Asian Airports: Studying the Path to Recovery, Azlin Abdul Rahim, Narissara Sujchaphong and Nor Aida Abdul Rahman 15. COVID-19 and Recent Issues in Air Travel Research: Possible Recovery Scenario, Victoria V. Kytina and Polina V. Pogadaeva 16. Airline Service Industry in Crises Era: Security and Safety Research, Muhammad Nazir 17. Researching the Role of Airline Catering in Air Travel Experience, Zuhra Junaida binti Mohamad Husny Hamid and Mohd. Iskandar bin Illyas Tan Part Five: Future Directions 18. Future Directions for Theories, Methods and Issues in Air Travel Research, Nor Aida Abdul Rahman, Md Khir Harun, Zawiah Abdul Majid, Mohd Harridon Mohamed Suffian and Azahar Hamid
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