Description
This study of communication policy and planning the 1st of its kind in Singapore is an attempt to explore and analyze the following areas: communication systems; communication policy; national level policy planning; institutional level communication planning; and project level communication planning. Following an introductory chapter the chapters of this report sketch the sociodemographic characteristics of Singapore society and the history politics government and economy; describe the component systems of the communication network in Singapore today; present an analysis of the use of major types of mass media by the population broken down by demographic characteristics such as ethnicity age and sex; examine the guiding communication policies on which the present communication systems are built and operated; focuse on the structure of general policymaking and planning at the national level in Singapore; consider communication planning at the institutional level using Radio Television Singapore (RTS) as a case study; discuss project level planning; and make some generalizations on communication policy and planning in Singapore.
Table of Contents
Chapter 1 Introduction Chapter 2 Singapore Society, Chapter 3 Components of Communication Systems, Chapter 4 Media Habits and Information Needs: An Audience Analysis, Chapter 5 Communication Policies and Laws, Chapter 6 Social Policy Planning in Singapore, Chapter 7 Communication Planning at the Institutional Level: Case Study of Radio Television Singapore, Chapter 8 Communication Planning at the Project Level: Case Study of Family Planning Communication, Chapter 9 Summary and Conclusion
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