Description
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.
This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.
Table of Contents
List of Figures
List of Tables
Preface
1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern Comparison
Elizabeth Minton
2. The Impact of Religion on Consumer Decision-Making
Aniruddha Pangarkar
3. Consumers’ Doubts and Marketers’ Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer Behaviour
Sachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi
4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature Review
Satinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap
5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nations
Vineet Gupta, Garima Madaan Dua and Pravin Jadhav
6. Religion, Culture, Ethnicity and Consumption
Sumir Mathur
7. Religion across Cultures/Subcultures and Consumer Behavior
Doha Saleh Al Mutawa
8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic Approach
Ripudaman Bhardwaj and Oindrila Dey
9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19
Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey
10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable Consumption
Harsandaldeep Kaur, Manpreet Kaur and Pranika Sharma
11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement
Syed Masroor Hassan, Zillur Rahman and Jamid Ul Islam
12. Impact of Religion on Food Consumption in India
Pallavi Sood and Sandhir Sharma
13. Halal as a Religious cult and its impact on consumption and livelihood
Pankaj Dhaundiyal and Ila Mehrotra Anand
Index
