Description
Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.
Table of Contents
1. Social Media Innovations in Digital Society
Andreia de Bem Machado, João Rodrigues dos Santos and António Sacavém
2. Social Media Analytics and Innovation in a Digital Society: A Literature Review
Albérico Rosário, Ricardo Raimundo and Rui Cruz
3. Social Learning Analytics in Education: A Literature Review
Célio Gonçalo Marques, Ana Marta Rodrigues and Ana Paula Ferreira
4. State-of-the-Art on Social Presence and Its Implications for Distance Education: A Bibliometric Analysis in the Web of Science Database in the 2000–2020 Period
Maria Carolina Rodrigues, Luciana Aparecida Barbieri da Rosa, Maria José Sousa, Waleska Yone Yamakawa Zavatti Campos, Francies Diego Motke and Larissa Cristna Barbieri
5. Using Google Trends and Twitter to Analyze the Phenomenon of Telework during the Covid-19 Pandemic: A Social Media Analytics Review and Study
António Pimenta de Brito
6. Social Analytics and Information Technology
Samsun M. Basarici and Yılmaz Kilicaslan
7. Personal Brand Management using Conceptual Assessment Model
Giedrius Romeika and Ingrida Griesiene
8. Social Media Analytics in Digital Marketing
Arti Yadav and Badar Alam Iqbal
9. Measuring Digital Maturity: The Case of Economic Agents in the Tourism Sector in Portugal
Carlos Reis-Marques, Miguel de Castro Neto and Ronnie Figueiredo
10. The Impact of the Pandemic on a Five-star Hotel’s Digital Revival
Sofia Almeida and Sofia Magalhães
11. Social Networks Mediated by the Internet and Health Care
Carla Piscarreta Damásio and Breno Fontes
12. Social Analytics Influencing KOLs Profiling in the Dissemination of Innovations and Scientific Knowledge in the Life Sciences Industry
António Pesqueira and Maria José Sousa
13. The Social Media Usage and Impact on Performance of SMEs: A New Entrepreneur Behavior on Policy Implementation
Francesca Di Virgilio
14. Understanding the Impact of TikTok: A Study of TikTok’s Strategy and Its Impact on Users’ Lives
Julianna Kovács, Lilian Barbosa, Lucas Barros, Yuli Della Volpi, Cláudia Miranda Veloso, Cicero Eduardo Walter and Manuel Au-Yong-Oliveira
-
- 洋書
- All Read
-
- 洋書電子書籍
- Volunteerism Market…
