Description
A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work.
The authors start off by asking ‘What is semiotics?’ and go on to outline a journey towards a new semiotics. It offers a clearer way forward out of the prison of complexity invented by the fathers of contemporary semiotics—Peirce and Saussure. Each chapter ends with a summary, exercises and discussion points for students, and further reading.
This is the ideal text for introductory courses in semiotics within linguistics, communication studies, visual arts and related areas.
Table of Contents
Acknowledgements
Preface
Chapter 1. Introduction: What is Semiotics?
Chapter 2. Semantics, Syntactics, Pragmatics, and Rules
Chapter 3. Perception and Perceiving
Chapter 4. Affordances
Chapter 5. Projecting and Meaning
Chapter 6. The Stand for Relation-Letness
Chapter 7. Letness and Metaphors
Interlude 1: The Journey so far Chapters 1-7
Chapter 8. The Boundary of Communication: The Reader's Position
Chapter 9. Controlling Meaning
Chapter 10. Controlling Meaning?
Chapter 11. Authortext, Readertext
Interlude 2: The Journey continues Chapters 8-11
Chapter 12. Communication Landscapes
Chapter 13. The Author's Position
Chapter 14. The Significance of Position
Chapter 15. Letness, Chaos, and Communicating
Chapter 16 Beyond Babel
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