Description
Studying tourist behavior—what tourists do, what their preferences are, etc.—provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.
With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from varied cultural and geographical backgrounds. The volume addresses relationship management at different types of tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists’ motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and goes on to makes predictions for tourist behavior in the post-COVID-19 era.
Table of Contents
1. Relationship Management in Spa Tourism: An Approach to Cross-Border Regions
César Lapa Barros and Bruno Barbosa Sousa
2. The Contribution of Tourist Events to Local Development: A Case Study
Ana Rita Dias, Bruno Barbosa Sousa, and Adrian Lubowiecki-Vikuk
3. Museum Visitor Experience in Sri Lanka (Special Reference to the Department of National Museums)
J. A. R. C. Sandaruwani, and Athula Gnanapala
4. The Attitudes of Local Residents Towards Tourists in the Destination of Marmaris, Turkey
Gizem Özgüreland Cevdet Avcıkurt
5. Luxury Brands: Creation and Sustainability
Arup Kumar Baksi
6. Influence of Social Media on Tourist Behavior: An Indian Perspective
Rashmi, Gunjan Bhayana, and Sawitri Devi
7. Mediating Role of Tourist Motivation and Participation with Satisfaction and Revisit Intention in Rishikesh, India
Lakhvinder Singh and Dinesh Dhakhar
8. Changing Tourist Behavior with Growing Technology Usage: The Entry of Generation Z Tourists
Richa Mishra
9. Tourists’ Attitude toward Cultural Heritage: Pre- and Post-Visit Evaluation
Muhammad Hassan Mahboob, Muhammad Ashfaq, Asad Afzal Humayon, and Mustafa Kan
10. Foodie Tourist Behavior
Nilgün Demirel and Ezgi Kırıcı Tekeli
11. Impact of Mobile Applications and Internet of Things (IoT) in Halal Tourism
Aiman Siraj, Fauzia Ashraf Shaikh, Vinod Kumar Shukla, Ipseeta Nanda, and Ritu Punhani
12. A Study on Perception and Revisiting Behavior of Tourists towards Heritage Tourism Destinations in Sivaganga District, Tamil Nadu, India
A. Apsara Saleth Mary
13. The Relevance of Virtual Reality and Increased Reality in Events with Streaming and Livestreaming in COVID and Post- COVID-19 Era: A Touristic Perspective
Annaelise Fritz Machado, Bruno Barbosa Sousa, Miguel Ribeiro, Magno Angelo Kelmer, and Bárbara De Vasconcellos
14. Tourism Activities' Role on Destination Choice and Post-Visiting Behavior: Evidence from Istanbul as a Cultural Destination
Meltem Altinay Ozdemir and Ismail Kizillirmak
