Description
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive Routledge Handbook of Wine Tourism offers a thorough inquiry into both regular and emerging issues of wine tourism.
Modern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The Routledge Handbook of Wine Tourism examines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.
Incorporating the latest philosophies and research themes, this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies, development studies, international business and for encouraging dialogue across disciplinary boundaries.
Table of Contents
Part I: Setting the Scene for Wine Tourism
1. The growth and evolution of global wine tourism
Manoj Kumar Yadav and Saurabh Kumar Dixit
2. Nature and significance of wine tourism: An Australian perspective
Genevieve d'Ament, Anthony J. Saliba and Tahmid Nayeem
3. Conceptualization of a winescape framework
Vander Valduga, Sarah Marroni Minasi, Gui Lohman
4. Contributions of wine routes and trails to wine tourism experiences
Namita Roy and Ulrike Gretzel
5. Regulatory and ethical influences and predicaments of wine tourism development: A case from Nashik, India
Anupama S. Kotur (Kaddi)
6. Exploring co-creation process in the wineries: the relevance of social partner characteristics
Eduardo Moraes Sarmento, Sandra Maria Correia Loureiro and Namércio Cunha
7. Wine tourism in Canada
Zainub Ibrahim, Rémy Tremblay and Fiona McCarthy-Kennedy
8. Key challenges in global wine tourism
Vasco Santos, Paulo Ramos and Bruno Sousa
Part II: Profiling and Segmentation of the Wine Tourism Market
9. Understanding the wine tourism markets
Brian Wong Kee Mun and Khairul Anuar Muhamad
10. Wine tourism and consumer behavior
Roberta Garibaldi, Matthew J. Stone, Erik Wolf and Andrea Pozzi
11. Preferences and characteristics of wine tourists
Lee Kuan-Huei
12. Wine tourism´s institutional framework and governing system: evidence from Portugal and six international reference markets as benchmarks
Alexandre Guedes
13. Wine tourist motivations and perceptions of destination attributes
Brian Kee Mun Wong and Christy Yen Nee Ng
14. Wine consumers’ knowledge of wine and their wine self-confidence in different sales contexts
Alet C Erasmus and Renée van Wyk
15. The emerging wine tourist: perspectives of multicultural, first-time winery visitors
Karen Goodlad and Susan Phillip
16. Senior travelers and wine tourism experience: opportunities of an evolving market segment
Izaskun Zurbitu-Aldama and Adela Balderas - Cejudo
Part III: Wine Tourism as an Instrument for the Regional Development
17. Wine tourism: A story rooted in place
Caroline Morrow
18. Strategies for developing wine tourism destination: the case of the Douro Valley (Portugal)
Eduardo Cândido Cordeiro Gonçalves and Ricardo Jorge da Costa Guerra
19. Wine tourism development: From the host community’s perspective
Shuangyu Xu and Carla Barbieri
20. Winery owners’ perceptions and motivations towards wine tourism: discourses of winery owners in Langhe, Northern Italy
Magali Canovi and Andy Lyon
21. Wine tourism in rural Japan: an integrated development instrument
Chuanfei Wang
22. Wine tourism gentrification: transforming rural agricultural regions in the USA
Shenrui (Demi) Deng, Byron Marlowe, and Robert J. Harrington
23. Role of great wine capitals network in making wine tourism a competitive factor of a territory
Adela Balderas-Cejudo, Jorge García Martín and Lázaro Echegaray Eizaguirre
24. From wine to vermouth: events as guardians of the territory
Francesc Fusté-Forné
Part IV: New Approaches and Practices in Wine Tourism Marketing
25. Marketing destinations through wine tourism - using the example of developing wine tourism in Austria
Stephanie Tischler and Albert F. Stöckl
26. The role of wine festivals in Swedish wine tourism marketing
Olga Rauhut Kompaniets
27. The emergence of a new wine tourism field: entrepreneurial struggles
Jon Sundbo
28. Creative star wine districts: an exploratory research
Pasquale Sasso, Anne Gombault, Fabrice Thuriot and Ludovico Solima
29. Folk wine festivals in Italy: a grassroot strategy for developing wine tourism
Michele F. Fontefrancesco
30. Matching business travel with wine tourism – the case of the Canton of Grisons, Switzerland
Philippa Golding and Thorsten Merkle
31. Memorability, satisfaction, and intention to recommend to others: a segmentation-based study of winery visitors in Australia
Giacomo Del Chiappa, Ester Napolitano and Marcello Atzeni
Part V: Wine Tourism Experience - Management and Sucess Stories
32. Introducing the wine tourism experience (WTE) framework to design the ultimate tourist experience
Wided Batat
33. The staging of wine tourism experiences in Australia
Paul Strickland and Kim M. Williams
34. The taste of experience: the sensitivities of wine tourists
Wagner Otávio Gabardo, Vander Valduga and Marcos Alberto Torres
35. Antecedents, elements, and outcomes of the wine tourism experience at the destination
Gökhan Yılmaz and Ayşe Şahin
36. Multisensory experience of wine tourism
Anthony J. Saliba and Genevieve d’Ament
37. The influence of wine involvement on wine tourism motivations and experiences
Joanna Fountain
38. Wine tasting and appreciation experiences at wineries
Ana Brochado, Maite Sena, Fernando Oliveira
39. The Louise: A luxury wine hotel experience in the vineyards
Sylvie Hertrich, Coralie Haller and Jodie Conduit
40. Markers, benefits, and pitfalls of authenticity in wine tourism: A case study in Melnik, Bulgaria
Ilinka Terziyska
41. Capturing core experiential aspects in winery visitors’ TripAdvisor reviews: Netnographic insights from Santorini and Crete
Georgia Papadopoulou and Maria Alebaki
42. Wine routes and trails Vis-A-Vis wine tourism: experiences and examples from Slovenia
Janez Bogataj
Part VI: Innovations and Technological Advancements in Wine Tourism
43. The role of technology in wine tourism
Roberta Garibaldi
44. Virtual wine tourism experiences
Sandra Maria Correia Loureiro
45. Social media marketing in wine tourism
Ige Pirnar and Aylin Caliskan
46. Branding wine products and wine tourism destinations through e-storytelling: examining contemporary tourism interpretation
Amnaj Khaokhrueamuang
47. Hybrid wine grapes and emerging wine tourism regions
Dan McCole
48. Post COVID-19 developments in the wine tourism sector
Jane Eastham
49. Wine, tourism and the global pandemic: Realising opportunities for new wine markets and experiences
Joanna Fountain, Rory Hill and Nicholas Cradock-Henry
Part VII: Terrior Sustainability and Cultural Constructs in Wine Tourism
50. A sustainable perspective for wine tourism management
Elena S. Rotarou and Humberto Rivas Ortega
51. The fluidity of terroir: the delusion of sustainability and authenticity in wine tourism
Willy Legrand, Clare Hindley, Roland Vogels and Andrea Levis
52. Sustainable wine tourism: the case of natural wines
Camilo Peña-Moreno and Annamma Joy
53. Rural landscapes, culture, and wine tourism
Michelle Thompson and Bruce Prideaux
54. Exploring the role of restaurant wine lists in communicating local sense of place to tourists
Rory Hill and Joanna Fountain
55. Vital elements to foster territorial development based on wine tourism
Maria del Pilar Leal Londoño
56. Integrating wine tourism with rural tourism experience
Keith Mandabach
57. Conclusion: Uncorking The Emerging Realms For Wine Tourism Research
Saurabh Kumar Dixit
