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Description
This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also to provide tools and cases that will help to structure successful destinations for medical travel.
From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors take the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies demonstrate how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination.
Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the relationship of hospital aesthetics to patient satisfaction.
Importantly, the book also includes a chapter addressing medical health travel during the pandemic which describes how the pandemic has revolutionized telehealth and the medical travel industry, which can leverage the advances made in digital health and telemedicine.
This volume will be an important resource for the four main players at the center of medical travel: medical travelers themselves, government agencies, intermediaries, and health and wellness providers. The selected best practices, research, cases, innovative strategies, SWOT analysis, and toolkits address the aims of all stakeholders.
Table of Contents
Part I: Getting Started
1. Medical Tourism and Well-Being: Trends and Strategies
Frederick J. DeMicco, M. Cetron, and O. Davies
Part II: Designing Medical Travel Programs (Cases)
2. A New Perspective into Affordable, Quality Healthcare: The Case of Pronto Care
Adel Eldin and Frederick J. DeMicco
3. An Examination of an Innovative Self-Insured Medical Center: The Case of Rosen Hotels and Resorts
Frederick J. DeMicco and Abraham Pizam
4. An Innovative Approach to Global Medical and Wellness Tourism: A Case of Florida Medical Tourism
Adel Eldin
Part III: Destination Competitiveness Factors and Cases
5. Success Factors of Medical Tourism Special Economic Zones
Ali A. Poorani and Yuan Fang
6. Renewal Challenges: The Case of the Republic of Georgia
Lali Odosashvili and Ali A. Poorani
7. Medical Tourism Destination Success Factors: The Case of Three Chinese Cities
Ali A. Poorani and Nan Jaing
8. A Geo Mapping Project for Medical Travel and Wellness: Opportunity to Enhance Tourism Revenue in Colorado
Frederick J. DeMicco, Sophia Linn, and Akiko Yoshimi
9. Trade-Off Analysis of Health and Wellness Tourism Destination Attributes: An Outbound U.S. Consumers’ Perspective
Radesh Palakurthi and Frederick J. DeMicco
10. Medical Tourism/Travel in India: A Cost Comparison of Procedures with the United States
Frederick J. DeMicco and Jackie Guzman
Part IV: Marketing and Branding
11. The Things I Learned about Building a Brand in the Medical Tourism Sector
Ilan Geva
12. How to Attract More Patients, Increase Profit, and Build an Irresistible Medical Tourism Brand
Janet Bruno
13. Dimensions of Medical Tourism and Destination Capacity Analysis: A Toolkit
Ali A. Poorani
Part V: Medical Travel Facilitators
14. Success Factors and Best Practices for Medical Travel Facilitators: Tips for Benchmarking and Startups
Ali A. Poorani and Yushu Fu
15. Legal Issues in Medical Travel Facilitation
Stephen M. Weiner
Part VI: Patient-Centric Approaches: Managing Medical Traveler Expectations
16. Patients Rate Hotel-Like Hospitals Better Than State and National Average in Patient Satisfaction
Ali A. Poorani and Rita Fearon
17. From Antiseptic to Aesthetic: Experience as a New Narrative in Curative Care
Katie Contrera
18. Hospitality Meets Healthcare in Oncology at Cancer Treatment Centers of America®
Peter C. Yesawich, Ananth Mohan, Carolyn Lammersfeld, and Kelly Murray
19. Strategic Medical Tourism Design: A Case of Switzerland, Hospitality Bridging Healthcare (H2H©)
Frederick J. DeMicco, Peter P. Tschirky, Martin Jeffrey, Mengyu Li, and Mardelle M. Shepley
Part VII: Emerging Trends in Health, Wellness, and Medical Travel
20. Advances in Telehealth and Primary Care
Ali A. Poorani, Amanda Adkins, Terri Hollen, and Kathryn Raborn
21. Delivering an Exceptional Holistic Patient Experience with Emerging Tech-Enabled Services
Tammy Richmond
22. Overview and Trends of Medical Marijuana Tourism: A Case of Colorado
Soo Kang
23. Measuring Quality of Healthcare Across Borders: The Role of International Healthcare Accreditation in Medical Travel
Elizabeth Ziemba and Claudia Mika
24. Hospitality Bridging Healthcare: Career Opportunities for the Future Hotel School Graduate
Frederick J. DeMicco and John La Forgia
25. Telehealth and the COVID-19 Era
Yan Cao and Ali A. Poorani
