品質と継続的改善のための行動科学:心理学と行動経済学からの25のレッスン<br>Behavioural Science for Quality and Continuous Improvement : 25 Lessons from Psychology and Behavioural Economics

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品質と継続的改善のための行動科学:心理学と行動経済学からの25のレッスン
Behavioural Science for Quality and Continuous Improvement : 25 Lessons from Psychology and Behavioural Economics

  • 著者名:Sarkar, Debashis
  • 価格 ¥9,055 (本体¥8,232)
  • Routledge(2022/02/27発売)
  • ポイント 82pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9781032168371
  • eISBN:9781000545357

ファイル: /

Description

This impactful volume demonstrates the application and power of psychology and behavioural economics in the pursuit of quality and continuous improvement.

It focusses on how the works of stalwarts such as Daniel Kahneman, Richard Thaler, Mihaly Csikszentmihalyi and many others can be used to build an organization that is known for quality products and flawless service delivery. The application of psychology and behavioural economics is still new to quality improvement, and in this book, Debashis Sarkar shares 25 lessons, featuring specific examples based on real life, that show how their application can increase the effectiveness of outcomes.

Behavioural Science for Quality and Continuous Improvement: 25 Lessons from Psychology and Behavioural Economics is ideal for business improvement professionals of all hierarchies and across different functional areas and industries seeking to understand the potential of psychology and behavioural economics and their applications, as well as in training and executive development programmes and for scholars of operations management, quality management, and engineering.

Table of Contents

1. Lesson: 1 - Solidifying the business case

2. Lesson: 2 - Cementing relationships

3. Lesson: 3 - Gaining commitment

4. Lesson: 4 - Getting across the message

5. Lesson: 5 - Not always about people

6. Lesson: 6 – What quality experts need to know

7. Lesson: 7 - When facts are overlooked

8. Lesson: 8 - The intricacies of change

9. Lesson: 9 - The power of familiarity

10. Lesson: 10 - Role of Emotions

11. Lesson: 11 - Engaging hearts and minds

12. Lesson: 12 - The biases in problem-solving

13. Lesson: 13 - Minimizing cognitive load

14. Lesson: 14 – Five Rules for customer solution design

15. Lesson: 15 – Making quality issues known

16. Lesson: 16 - The halo Effect

17. Lesson: 17 - Building Psychological Safety

18. Lesson: 18 - The power of open-ended questions

19. Lesson: 19 - The invisible gorillas

20. Lesson: 20 - Goals, Measurements, and Targets

21. Lesson: 21 - When Employee are defensive

22. Lesson: 22 - Blind Optimism during Eruptions

23. Lesson: 23 - Communicating Visually

24. Lesson: 24 - Not-So-Obvious Tactics for solving problems

25. Lesson: 25 - Taking employees on-board

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