Description
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Table of Contents
1. Luxury Business: Approaches and IssuesPierre-Yves Donzé, Véronique Pouillard, and Joanne RobertsPart I: Conceptual Foundations and the Evolution of the Luxury Industry2. The History of Ideas on Luxury in the Early Modern PeriodChristopher J. Berry3. Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Customer ExperienceJohn Armitage4. Luxury as an IndustryPierre-Yves Donzé5. Luxury, Banking, and FinanceHubert Bonin6. Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative DestructionRobin HoltPart II: Producing Luxury7. Luxury Supply Chain ManagementAlessandro Brun and Hakan Karaosman8. Luxury, Craft, Creativity, and InnovationJoanne Roberts9. Licensing and the Mass Production of Luxury GoodsTomoko Okawa10. Systemic Luxury StrategyJonas HoffmannPart III: Luxury Branding and Marketing11. Luxury BrandingBenjamin Berghaus12. Luxury Brand Extensions and Perceived Luxury: Insights from the Australian MarketNicole Stegemann and Sara Denize13. How to Manage Heritage Brands: The Case of Sleeping Beauties RevivalDelphine Dion14. Consumers' Perceptions and Evaluations of Luxury and Luxury BrandsKlaus-Peter Wiedmann15. Why Luxury Brands Partner with ArtistsAnnamma Joy and Russell W. BelkPart IV: Distributing Luxury16. Department Stores and Luxury BusinessRika Fujioka and Jouko Pitkänen17. The Strategic Value of the Mono-Brand Store for European Luxury Fashion BrandsChristopher M. Moore18. Airport Luxury RetailDebbie Pinder and Joanne Roberts19. Intellectual Property Rights and Country-of-Origins Labels in the Luxury IndustryVéronique PouillardPart V: Globalization and Markets20. Luxury in the United States and Western EuropeFflur Roberts, Florence Allday, Ayako Homma, and Oksana Malynovska21. Luxury Business in JapanPierre-Yves Donzé22. Luxury in ChinaQing Wang23. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in IndiaGlyn Atwal, Douglas Bryson, and J. P. KuehlweinPart VI: Issues of Morality, Inequality, and Environmental Sustainability24. Economic Inequality and Luxury: A Critical Luxury Studies ApproachJoanne Roberts25. Consumers, Counterfeiters, and Luxury GoodsGiacomo Gistri26. Luxury and CorruptionTereza Østbø Kuldova27. Luxury Tourism and EnvironmentalismGeoffrey Jones28. Digital Luxury: Toward a Sustainable Future?Sandy Black
