Doing Business in Minority Markets : Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry（1 DGO）

著者名：Silverman, Robert Mark

Routledge（2021/12/12発売）

• 言語：ENG
• eISBN：9781000526141

Description

First Published in 2000. The invisible hand of the market cannot conceal color. This study contends that the economy is an extension of society窶冱 system of racial and ethnic stratification. The central argument of this study is that the internal colonial paradigm should be used as a guiding principle in the analysis of minority business development in minority markets. Through the use of this paradigm, the institutional constraints of doing business in a minority market can be identified. The ethnic beauty aids industry was selected as the subject of this case study because it is embedded in the context of minority markets, which entail high concentrations of minority entrepreneurs and consumers. Minority entrepreneurs enter minority markets to avoid racial barriers they perceive in the mainstream economy, and minority consumers find minority markets more accessible and responsive to their consumption needs.

Table of Contents

Chapter 1: Introduction Chapter 2: Race and the Ethnic Beauty Aids Industry Chapter 3: The Context of Minority Entrepreneurship on the South Side of Chicago Chapter 4: Sojourning and the Welfare Economy Chapter 5: The Effects of Competition on Ethnic Solidarity Chapter 6: The Interdependence of Korean Merchants and Black Employees in Minority Markets Chapter 7: Middleman and Black Distributors Chapter 8: Contemporary Black Manufacturers Chapter 9: Conclusion