Description
Whisky and Other Spirits: Technology, Production and Marketing, Third Edition continues to provide details from raw materials to the finished product, including production, packaging and marketing. It focuses on the science and technology of the process as well as the environment in which it is produced. Today, environmental concerns and sustainability of products has taken on a new level of importance. Traditional ways of packaging and marketing have also changed dramatically in recent years as the technology of packaging has moved from a staid bottle industry to spirit products that cross traditional beverage categories and packaging.This new edition provides the latest changes in industry and the beverages market. All chapters are updated, with new chapters added to help improve research and development, and to increase production of not only whiskey but other spirits such as gin and rum and white spirits. This new edition also discusses trendy reduced alcohol and no alcohol products.- Presents a detailed look into current global situation for whisky and spirits production- Highlights craft distilling and the challenges craft distillers face by presenting the art of spirit production in clear detail- Presents insights into how marketing has changed for distilled products, with an emphasis on new mobile technologies
Table of Contents
1. Introduction to whisk(e)y and the development of Scotch whisky2. Japanese Whisky3. Sake and Shochu4. Spirit beverage development in the Asia-China region5. Korean Soju6. Indian Whiskies7. Whiskies of Canada and the United States8. Craft Distilling in North America9. Irish Whiskey10. Scotch Whisky: Raw Material Selection and Processing11. Water: an essential raw material for whisk(e)y production12. Distilling Yeast and Fermentation13. Contamination: Bacteria and Wild Yeasts in Whisky Fermentation14. Batch Distillation15. Grain Whisky Distillation16. Maturation17. Blending18. Sensory Analysis19. Whisky Analysis20. Identification and Occurrence of Counterfeit Distilled Spirits21. Co-products22. Designing for and Maintaining Cleanliness in the Distillery23. Gin24. Vodka25. A Short History of Rum26. Spirits - Global Packaging Developments27. Packaging alcoholic beverages28. Marketing Scotch Whisky29. Marketing Whiskey and White Spirits in 2021
