Description
This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments.
The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more.
This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization.
Table of Contents
PART 1: Digital Social Trends
1. Impact of Social Networking Sites in the Construction of Masculinity: A Sociological Study of High School Boys of Kolkata
Madhurima Dasgupta
2. Digital Transformation and Its Impact: An Analytical Study
Jayanta Kumar Behera
3. Virtual Connections: Friendship Relationships in the Cyber Age
Ananya Chatterjee
4. Digital Self: Men and Women Motorcyclists ‘Doing Gender’ Through Social Networking Sites
Sukanya Pal
5. E-Governance: Impact on Society
Chaitali Guha Sinha
PART 2: Digital Marketing and the Service Industry
6. Digital Marketing in Today’s Privacy-Conscious World
Rahul Singh
7. A Strategic Analysis of the Rise and Fall of Uber in the Private Urban Transport Business in the Metropolitan Area of Guadalajara
José G. Vargas-Hernández
PART 3: Societal Consequences of Technologies and Solutions
8. Impact of Digitalization on Pedagogical Innovation and Changing Work Life of a University Teaching Professional in West Bengal
Pujasree Chatterjee
9. Career Choice: A Critical Study in the Age of Digitalization
Sanchari De
10. Analyzing Digital Media Public Service Advertisements on Health and Hygiene: A Rural Indian Scenario
Sharmila Kayal, Ruma Saha, and Sayak Pal
11. Technology Usage and Loneliness Among Older Adults
Trisha Bakshi
12. Technology in Language Classrooms of India: Decoding Digital Learning and Dynamics of Context and Curriculum
Debanjali Roy and Tanmoy Putatunda
13. Electronic Customer Relationship Management (eCRM)
Debastuti Dasgupta and Alok Kumar Sahai
