Amazon : Understanding a Global Communication Giant

個数:1
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¥7,206
  • 電子書籍
  • ポイントキャンペーン

Amazon : Understanding a Global Communication Giant

  • 著者名:Brevini, Benedetta/Swiatek, Lukasz
  • 価格 ¥4,939 (本体¥4,490)
  • Routledge(2020/11/26発売)
  • 麗しの桜!Kinoppy 電子書籍・電子洋書 全点ポイント25倍キャンペーン(~3/29)
  • ポイント 1,100pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9780367559090
  • eISBN:9781000286052

ファイル: /

Description

Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape.

Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture.

With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.

Table of Contents

1. Introduction 2. Economic Profile 3. Political Profile 4. Cultural Profile 5. Conclusion

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