ＰＲハンドブック（第６版） The Public Relations Handbook（6）

著者名：Theaker, Alison (EDT)

Routledge（2020/10/26発売）

• 言語：ENG
• ISBN：9780367278908
• eISBN：9781000208832

Description

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home.

Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Table of Contents

Contents

Part 1 The context of public relations

1. What is public relations?

Sarah Roberts Bowman

2. Public relations and communications

Sarah Roberts-Bowman

3. Public relations, politics and the media

Sarah Roberts-Bowman and Gloria Walker

4. Public relations and management

Anne Gregory

5. Ethics, professionalism and regulation

Alison Theaker

Part 2 Strategic public relations

6. Public relations and corporate communication

Sarah Roberts-Bowman and Gloria Walker

7. Public relations and corporate identity

Emma Wood

8. Risk, issues and crisis management

Heather Yaxley

9. Public relations and corporate social responsibility

Antonio Marques Mendes

10. Measurement and evaluation

Mairead McCoy

11. Public relations and globalisation

Averill Gordon

Part 3 Stakeholder public relations

12. Media relations in the social media age

Philip Young

13. Internal communications

Liam Fitzpatrick

14. Financial communications

Annette Spencer

15. Public sector public relations

Susan Kinnear

16. Consumer public relations

Michael Frohlich

17. Business to business public relations

Loretta Milan

18. Public relations and engagement in the not for profit sector

Alan Anstead

19. Using new technology effectively in public relations

Heather Yaxley

20. Activism and public relations

Philip Young

Part 4 Shaping the future

21. Future challenges for public relations

Alison Theaker