Description
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
• Internal and external environmental analyses;
• Cross-cultural communication;
• Structural considerations;
• Leadership and motivation;
• Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Table of Contents
Part 1: Setting the Context
1. Introduction to Strategy in a Global Context
2. Techniques for analyzing the External Environment
3. Techniques for analyzing the Internal Environment
Part 2: Creating the Strategy
4. Strategic Formulation
5. Developing a Global Strategy
Part 3: Implementation Issues for the Global Strategy
6. The Important Aspect of Culture
7. Cross-Cultural Communication
8. Managing Structure
9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context
10. Managing People in the Global Context
11. Managing Foreign Market Entry
12. Managing Alliances and Acquisitions
