Description
An exposé of the gender gap in entrepreneurship and a road map for a more inclusive and economically successful future for us all
Journalist and professor Susanne Althoff investigates the obstacles women and nonbinary entrepreneurs—especially those of color—face when launching, funding, and growing their companies, obstacles that persist because the current start-up world was engineered by and for white men. Through interviews with over a hundred founders across the country and in all industries, Althoff paints a picture of an entrepreneurial system rife with bias and discrimination, where women receive less than 3 percent of this country’s venture capital, struggle to find mentors in the wake of #MeToo, and are dismissed as “mompreneurs.”
The effects of this unequal system—a weaker economy, fewer jobs, less innovation—are felt by all of us, and Althoff explains how more equitable structures in business and entrepreneurship will benefit all people, not just those hoping to fund a startup.
By exploring some of the practical ways we can open the entrepreneurial system to everyone, Althoff provides a rallying cry and a way forward for women entrepreneurs and their allies, showing that change is urgent and within our reach.
Table of Contents
Author’s Note
Introduction
CHAPTER 1
Entrepreneurship’s Meritocracy Myth: How we all lose out
CHAPTER 2
Centuries of Second-Class Status: Early women entrepreneurs
CHAPTER 3
The Boys’ Club: Today’s complicated hunt for funding
CHAPTER 4
You Can’t Be What You Can’t See: The power of role models
CHAPTER 5
Sleazy Texts, Late-Night Meetings: A #MeToo reckoning
CHAPTER 6
The Big Effect of Little Insults: The microaggression problem
CHAPTER 7
Owning the Room: How confidence is found (and faked)
CHAPTER 8
A Shoulder to Lean On: The search for mentors and support
CHAPTER 9
Entrepreneurship’s Potential: Making it work for everyone
Acknowledgments
Notes
