Communication Research Measures III : A Sourcebook

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¥21,936
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Communication Research Measures III : A Sourcebook

  • 著者名:Graham, Elizabeth E. (EDT)/Mazer, Joseph P. (EDT)
  • 価格 ¥15,565 (本体¥14,150)
  • Routledge(2019/09/20発売)
  • 春分の日の三連休!Kinoppy 電子書籍・電子洋書 全点ポイント30倍キャンペーン(~3/22)
  • ポイント 4,230pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9781138304413
  • eISBN:9781351397131

ファイル: /

Description

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.

Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others.

This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.

Table of Contents

Part I: Measurement Trends and Issues

1. Measurement in Interpersonal Communication

Carolyn K. Shue and Glen H. Stamp

2. Measurement in Family Communication

Jeffrey T. Child and Shawn C. Starcher

3. Measurement in Health Communication

Nichole Egbert and Catherine E. Goodall

4. Measurement in Instructional Communication

Joseph P. Mazer and Elizabeth E. Graham

5. Measurement in Intergroup Communication

Angela M. Hosek and Valerie Rubinsky

6. Measurement in Organizational Communication

Heather L. Walther and Andrea L. Meluch

7. Measurement in Sports Communication

Bryan E. Denham

8. Measurement in Public Relations

Kathleen Stansberry

9. Measurement in Computer-Mediated Communication

Nicholas David Bowman and Cathlin V. Clark-Gordon

10. Measurement in Intercultural and Cross-Cultural Communication

Stephen M. Croucher and Stephanie Kelly

11. Measurement in Mass Communication

Tang Tang and L. Meghan Mahoney

Part II: Measure Profiles

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