Description
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.
Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others.
This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Table of Contents
Part I: Measurement Trends and Issues
1. Measurement in Interpersonal Communication
Carolyn K. Shue and Glen H. Stamp
2. Measurement in Family Communication
Jeffrey T. Child and Shawn C. Starcher
3. Measurement in Health Communication
Nichole Egbert and Catherine E. Goodall
4. Measurement in Instructional Communication
Joseph P. Mazer and Elizabeth E. Graham
5. Measurement in Intergroup Communication
Angela M. Hosek and Valerie Rubinsky
6. Measurement in Organizational Communication
Heather L. Walther and Andrea L. Meluch
7. Measurement in Sports Communication
Bryan E. Denham
8. Measurement in Public Relations
Kathleen Stansberry
9. Measurement in Computer-Mediated Communication
Nicholas David Bowman and Cathlin V. Clark-Gordon
10. Measurement in Intercultural and Cross-Cultural Communication
Stephen M. Croucher and Stephanie Kelly
11. Measurement in Mass Communication
Tang Tang and L. Meghan Mahoney
Part II: Measure Profiles
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