CrowdRising : Building a Sustainable World through Mass Collaboration

著者名：Rowledge, Lorinda R.

Routledge（2019/07/05発売）

• 言語：ENG
• ISBN：9781783533497
• eISBN：9781000008647

Description

Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental, and economic sustainability challenges. CrowdRising sets out these challenges as context and then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future.

With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: 1) identifying more sustainable ways to design, distribute, transport, recycle, and repurpose products; and 2) discovering and implementing the systems needed to transform global economic growth, drive human prosperity, and replenish the planet’s resources.

Table of Contents

Introduction: Mobilizing our Collective Intelligence for Good

PART I: The Strategic Context for Crowdsourcing Sustainability

1. The Ultimate Challenge: The Business & Societal Imperative for Sustainability & Social Innovation

2. Death of the Hero, Phoenix Emerging: Tectonic Shifts Propelling Open Innovation for Sustainability

PART II Unleashing our Potential for Innovation & Good: Visionary Examples of Crowdsourcing Applied to Environmental, Social and Economic Challenges

3. Moonshots & Epic Wins: Catalyzing Innovative Solutions to Scientific, Technological & Societal Challenges

4. Foundry Ideas & FutureScapes: Soliciting Customer Vision, Insights & Action

5. Innovation Pipelines & Idea Streets: Engaging Employees in Sustainability Improvement & Innovation

6. Imagineering the World: Gathering Citizen Input & Democratizing Governance

7. Social Entrepreneurs & Movement Making: Activating Student Initiative for Good

8. MYWorld, MYCompany, MYCommunity: Co-Creating Strategy for Environmental, Social and Economic Sustainability

PART III The Method Behind the Magic

9. Alchemy & Conjuring 101: Learning from Implementation Successes and Failures

PART IV Window into the Future

10. Crystal Ball Gazing: Co-Creation, Mass Collaboration, and Collective Impact