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Description
Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include:
In ninety brief chapters that range in topic from getting ahead to staying competitive, McCormack makes clear that doing business in today's climate still involves the same basic elements of human interactionintelligence, creativity, and efficiencythat have always meant the difference between success and failure.
Table of Contents
Introduction
Part I: Giving Yourself a Reality Check
Part II: Speed, the Defining Factor
Part III: Giving the Workplace a Reality Check
Part IV: Office Politics
Part V: Acquiring a Power Base
Part VI: Promotions, Demotions, and Other Career Hiccups
Part VII: Rules for Deal Makers
Part VIII: When You Are in Charge
Part IX: Etiquette for the New Millennium
Acknowledgments
About the Authors
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