Scaling Your Startup〈First Edition〉 : Mastering the Four Stages from Idea to $10 Billion

著者名：Cohan, Peter S.

Apress（2019/01/23発売）

• 言語：ENG
• ISBN：9781484243114
• eISBN：9781484243121

Description

Know how your company can accelerate growth by not only tapping into new growth vectors, but also by adapting its organization, culture, and processes.

To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.

What You'll Learn

• Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
• Read case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
• Discover principles of successful scaling through comparisons of successfuland less successful companies 
• Use the Scaling Quotient to assess your startup's readiness to grow
• Follow a road map for turning your idea into a company that can change the world

Who This Book Is For

Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders

Table of Contents

Part I: Exploring the Scaling Model.- Chapter 1: Introduction.- Chapter 2: Creating Growth Trajectories.- Chapter 3: Raising Capital.- Chapter 4: Sustaining Culture.- Chapter 5: Redefining Job Functions.- Chapter 6: Hiring, Promoting, and Letting People Go.- Chapter 7: Holding People Accountable.- Chapter 8: Coordinating Processes.- Part II: Implications for Leaders.- Chapter 9: What's Next?.- Appendix A: Notes.-