Description
Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.
Table of Contents
Morphology and properties of hair; physical properties of hair; cleansing of hair; conditioning of hair; hair styling/fixative products; hair waving; hair colouring; fragrance for hair care products; ethnic hair care; objective and instrumental methods for evaluation of hair care product efficacy and substantiation of claims; consumer research techniques; international regulations for hair care products.
