Description
Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple.
Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from justan idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business.
- Create and deploy grassroots as well as more traditional marketing plans
- Engage in the community of developers and companies that will hire you and vice versa
- Effecively buy and sell your time and talents to grow your business while remaining agile
Table of Contents
Chapter 1: Building the Offer
Chapter 2: Beyond Services
Chapter 3: Hiring and Human Resources
Chapter 4: Accounting 101
Chapter 5: Buying Software to Automate the Business
Chapter 6: Making Friends: Developing PartnershipsChapter 7: Engaging in Free and in Guerilla Marketing
Chapter 8: Using Public Relations
Chapter 9: Advertising
Chapter 10: The Art of Selling
Chapter 11: Diversifying Your PortfolioChapter 12: When to Stop Growing
Chapter 13: Selling the Company
Chapter 14: The Part Time Owner
Chapter 15: Buying a Companies
Chapter 16: Running a Consulting Practice Inside a Larger Company
Appendix A: Getting into A Rythm
Appendix B: Common Apple Terms
Appendix C: Sample Managed Services Agreement
Appendix D: Using Trendlines in Excel
Appendix E: Common Job Titles
Appendix F: Device Scorecard
Appendix G: Additional Reading
