Description
The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.
Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.
Also new to this edition:
- Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev’s acquisition of British SABMiller, and the expansion of Alibaba Group in Europe.
- Enhanced material on business in EFTA and CEFTA areas.
- Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe.
- Coverage of the challenges and opportunities stemming from migration and the refugee crisis.
- A specific focus on the gig and shared economy.
- An investigation into how sustainability and climate change agreements impact on business.
The book is supported by online resources for lecturers and students, including an instructor’s manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts.
Suitable reading for students on European business modules at both undergraduate and postgraduate level.
Table of Contents
Chapter 1: Introduction: The New European Business Environment
Part I: Exploring The European Business Arena
Chapter 2: Landmarks of European Integration: How History and Politics Shape the Business Environment
Chapter 3: Enlargement and the Theories of Integration
Chapter 4: Institutional Players: How the Rules and Agendas of the European Business Environment Are Set
Part II: Business Europeanization
Chapter 5: The Europeanization of a Business Environment
Chapter 6: The Europeanization of Business Management
Part III: Business Activity Functions in the European Environment
Chapter 7: European Economics, Finance and Funding
Chapter 8: Marketing in Europe
Chapter 9: European Non-Market Strategy: Lobbying the Playing Field
Chapter 10: Competing Internationally
Part IV: Corporate Cases
Chapter 11: The Expansion of Alibaba Group into the European Single Market
Chapter 12: Airbnb: Disruption in an Increasingly Competitive European Marketplace
Chapter 13: A Match Made in (Eco)Heaven: How Tesla Became Norway′s #1 Selling Vehicle
Chapter 14: The Irish Corporate Tax Bubble Close to Bursting: Apple and Pfizer
Chapter 15: Ryanair: European Free Flight Plans?
Chapter 16: Managing Emerging Market Acquisitions in Europe: Integrating the Acquisition of the German Preh GmbH by the Chinese Joyson Group
Chapter 17: CSR in Europe: How to Keep the Family-Owned Enterprise Humming for a Thriving Economy
Chapter 18: Internationalization of Lukoil: A Russian Push and Pull Strategy in Europe
Glossary
