Description
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.
Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Table of Contents
Chapter 1: A critical review of destination marketing Chapter 2: Destination Marketing Organisations: Roles and Challenges Chapter 3: Destination marketing research Chapter 4: Marketing tourism experiences Chapter 5: Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes Chapter 6: Destination marketing and destination image Chapter 7: Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes Chapter 8: Service quality and marketing Chapter 9: Crisis Management and Marketing Chapter 10: Marketing destinations to customers from diverse generations Chapter 11: Marketing Destinations to Domestic Travelers Chapter 12: Marketing destinations through events: Research on satisfaction and loyalty in festivals Chapter 13: Senior tourism: An emerging and attractive market segment for destinations Chapter 14: Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector Chapter 15: Destination Brand Potency: A Proposition Framework Chapter 16: Communication strategies for building a strong destination brand Chapter 17: Brand personality and destination marketing Chapter 18: Gastronomy tourism as a marketing strategy for place branding Chapter 1: Understanding Destination Branding Strategies for Hospitality and Tourism Engagement in an Intelligent Rural Community Chapter 20: A critical review of tourists窶� behaviour Chapter 21: Destination decision making and selection process Chapter 22: A critical review of consumer trends in tourism and destination marketing Chapter 23: Online Travel Information and Searching Behavior Chapter 24: Revisiting Destination Loyalty: An Examination of Its Antecedents Chapter 25: Role of Tourist Emotions and its Impact on Destination Marketing Chapter 26: Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia Chapter 27: Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt Chapter 28: corporate social responsibilty and sustainability in tourism Chapter 29: Consumers窶� Environmental Attitudes and Tourism Marketing Chapter 30: A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm Chapter 31: Innovations in destination marketing Chapter 32: Innovation in product/service development and delivery Chapter 33: Sharing economy and destination marketing Chapter 34: Innovative Approach to Destination Marketing Chapter 35: Impact of Internet and Technology on Tourist Behavior Chapter 36: Consumer empowerment in the hospitality industry Chapter 37: Evolving Destination and Business Relationships in Online Distribution Channels: Disintermediation and Re-intermediation Chapter 38: How to successfully handle online hotel reviews: practical recommendations Chapter 39: Destination Marketing: Approaches to Improve Productivity in An Era of Technology Disruption
