Description
This unique and controversial book puts professional practice in the spotlight. It provides excellent comparative teaching material for professionals to help them develop reflective and ethically responsive practice and initiates a long overdue debate. 'One of the main contributions that this book makes is to provide readers from many different backgrounds professional personal and organisational with a vocabulary with which to begin to articulate the importance ambivalence and discomforts that can surround the enactment of values in the turbulent environment surrounding professions of all kinds today. The editors of this book assert that 'values are everybody's business'. It is my belief that readers will become convinced of the veracity of this assertion once they have read the fascinating and very varied discussions of the ways in which values and professions have interacted and continue to interact' John Wyn Owen in the Foreword
Table of Contents
1. The world of writing 2. Understanding the writer 3. Understanding the market 4. Setting the brief 5. Doing the research 6. Planning 7. Effective writing 8. Revision 9. Selling your article 10. Where do we go from here?
