Description
Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Table of Contents
- Persuasion in your Life
- Ethical Dimensions of Persuasion
- Theories of Persuasion
- Argumentation
- Visual persuasion
- Persuasion and New Media
- Persuasive Public Campaigns
- Persuasion and Personal Relationships
- Persuasive Dimensions of Nonverbal Communications
- Persuasive Dimensions of Health Communication
- Persuasion in Business and Professional contexts
- Persuasive Presentations
- Persuasive Humor
- Appraisal of Persuasive Messages
