Description
In today’s educational climate, advocacy is a critical part of any teacher or leader’s job. Advocacy From A to Z unpacks the difficult task of understanding the movers and shakers—including teachers, parents, the union, legislatures, and policy makers—that impact your school, affect your students, and shape policy. Organized into 26 chapters—one for each letter of the alphabet— this book provides school-based examples and specific strategies needed to be a successful advocate for education. Advocacy begins at the local level, and the newest book in the A to Z series helps educational leaders navigate, plan, and shape their message to the right people at the right time. Now you can find your voice and become an active advocate to help your students succeed.
Table of Contents
Contents
eResources
Acknowledgments
Meet the Authors
Introduction
A – Advocacy: What and Why?
B – Building Blocks of Lobbying
C – Communication Skills
D – Designing An Advocacy Plan
E – Engaging through Technology
F – Framing Your Message
G – Gaining Support with Limited Resources
H –Handling the Media
I – Internal and External Stakeholders
J – Juggling Information – Frank Buck
K – Keys to Social Media
L – Local Advocacy is Foundational
M – Motivating Those Around You
N – Networking
O – Overcoming Objections
P – Public Relations 101
Q – Quality Relationships
R – Resistance to Change
S – Successful Negotiations
T – Time: Friend or Foe? – Frank Buck
U – Up-to-Date on the Issues
V – Vision: Personal and Shared
W – Working with Local, State, and National Governance
X – Pitfalls to Avoid
Y – Your Turn
Z – Zeroing In on the Essentials
Bibliography
Appendix
