＜100ページで学ぶ名著＞セイラー＆サンスティーン『実践行動経済学―健康、富、幸福への聡明な選択』 An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge : Improving Decisions About Health, Wealth and Happiness

著者名：Egan, Mark

Macat Library（2017/07/05発売）

• 言語：ENG
• ISBN：9781912128037
• eISBN：9781351352567

Description

When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.

Table of Contents

Ways in to the Text 

Who are Richard H. Thaler and Cass R. Sunstein? 

What does Nudge: Improving Decisions About Health, Wealth, and Happiness Say? 

Section 1: Influences 

Module 1: The Author and the Historical Context 

Module 2: Academic Context 

Module 3: The Problem 

Module 4: The Author's Contribution 

Section 2: Ideas 

Module 5: Main Ideas 

Module 6: Secondary Ideas 

Module 7: Achievement 

Module 8: Place in the Author's Work 

Section 3: Impact 

Module 9: The First Responses 

Module 10: The Evolving Debate 

Module 11: Impact and Influence Today 

Module 12: Where Next? 

Glossary of Terms 

People Mentioned in the Text 

Works Cited