Description
With business schools becoming increasingly market-driven, questionable trends have emerged, such as the conflation of academic and corporate management, and the notion that academics and students are market players, who respond rationally to market signals.
Using individual studies from leading scholars in a variety of disciplines and countries, this book identifies the global pressures behind these trends. It focuses on the debates surrounded the commercialization of business schools, and the rise of different methods of measuring their success. In their unique approach, the authors and editors discuss the impact of the confrontation between the timeless values embodied by Minerva, the Roman goddess of Wisdom, and the hard realities of competition and corporatization in modern society.
This book will be compelling reading for students and academics in critical management studies, organizational studies, public management and higher education, as well as for stakeholders in academia and educational policy.
Table of Contents
1. Exploring and Experiencing the Corporate Business School Tony Huzzard, Mats Benner and Dan Kärreman 2. Business Schools in Their University Setting: a historical perspective Mats Benner 3. A Mania for Assessment: How an audit culture undermines the purpose of universities Dennis Tourish, Russell Craig and Joel Amernic 4. The University/Bureaucracy Complex: Accreditation, globalization and the corporatized business school Alexander Paulsson 5. How to Become Less Excellent Nick Butler and Sverre Spoelstra 6. (Un)Conditional Surrender? Why Do Professionals Willingly Comply with Managerialism? Mats Alvesson and Andre Spicer 7. Uncreative Destruction: Competition and positional games in higher education Mats Alvesson and Dan Kärreman 8. Being Branded by the Business School Tony Huzzard and Allanah Johnston 9. From Consumer to Brand: Exploring the commodification of the student in a university advertising campaign Consuelo Vasquez, Sophie Del Fa, Viviane Sergi and Benoit Cordelier 10. The Rise and Fall of a Management Education Programme: The tension between academic and vocational education in business schools Jens Rennstam and Peter Svensson 11. Against Idle Complicity: Challenging the employability agenda in teaching and daily academic life Ekaterina Chertkovskaya and Peter Watt 12. Being Edited: Academic journals and knowledge corporations Martin Parker 13. Mixing Oil and Water: On the co-production of professional and disciplinary goals in the modern business school Alan Irwin 14. Minerva Meets the Market: From managerialism to critical reflexivity Mats Benner and Tony Huzzard
