事業関係管理とマーケティング<br>Business Relationship Management and Marketing : Mastering Business Markets

個数：1
紙書籍版価格
¥12,310
  • 電子書籍
  • ポイントキャンペーン

事業関係管理とマーケティング
Business Relationship Management and Marketing : Mastering Business Markets

  • 著者名：Kleinaltenkamp, Michael (EDT)/Plinke, Wulff (EDT)/Geiger, Ingmar (EDT)
  • 価格 ¥10,117 （本体¥9,198）
  • Springer（2014/09/30発売）
  • 春分の日の三連休！Kinoppy 電子書籍・電子洋書 全点ポイント３０倍キャンペーン（～3/22）
  • ポイント 2,730pt　（実際に付与されるポイントはご注文内容確認画面でご確認下さい）
  • 言語：ENG
  • ISBN：9783662438558
  • eISBN：9783662438565

ファイル： /

Description

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.​

Table of Contents

Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.