Description
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'
Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.
Table of Contents
1. They don't get the strategy 2. Ten heresies 3. Communicate what, to whom and why? 4. Understanding and Motivating Change 5. What's in it for? 6. Developing the story of the strategy 7. Let me tell you a story 8. The aligned management team 9. The handcuffed organization 10. Developing your communications strategy and plan 11. Final thoughts Appendix: The channels - communicating the message
