Description
Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Table of Contents
List of Tables and Figures Note on the Contributors The Media and their Use of Opinion Polls: Reflecting and Shaping Public Opinion; J.Strömbäck PART I: THEORETICAL AND METHODOLOGICAL APPROACHES Public Opinion and Opinion Polling: A Complex Relationship; S.Splichal Regulation of Opinion Polls: A Comparative Perspective; T.Petersen Methodological Trends and Controversies in the Media's Use of Opinion Polls; M.Traugott PART II: THE MEDIA'S PUBLICATION OF OPINION POLLS Opinion Polls and the Media in Germany: A Productive but Critical Relationship; C.Holtz-Bacha Opinion Polls and the Media in the United States; K.Francovic Opinion Polls and the Media in Brazil; F.Biroli, L.F.Miguel & F.Ferreira Mota Opinion Polls and the Media in Australia; S.Mills & R.Tiffen Opinion Polls and the Media in South Africa; R.Mattes The Good, the Bad, and the Ugly: Public Opinion Polling in Taiwan; L.Willnat, Ven-hwei Lo & A.Aw PART III: EFFECTS AND CONSEQUENCES OF PUBLISHED OPINION POLLS Attitudinal and Behavioural Consequences of Published Opinion Polls; P.Moy & E.M.Rinke Published Opinion Polls, Strategic Party Behaviour, and News Management; J.Strömbäck Opinion Polls, the Media and the Political System; C.Holtz-Bacha Index
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