Description
Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues.
Table of Contents
The technology side of business. The e-professional work environment. Web 2 to Enterprise 2. Social human resources. Social networking in marketing. Social networking in risk management. Social networking in operations. Social business design. Social performance measurement and management. Implementation issues. Legal, privacy and security issues. Social toolsets. Appendices.
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