Description
Practical strategies to propel your company to the top
American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth will be harder to achieve and business failure will be more prevalent.
But the best of America's growth businesses will pass through this cycle to experience renewed and hopeful growth in contrast to the high failure rate of those who fail to grow. The numbers are proving this to be the extreme case-a higher upside with a greater failure rate.
What are America's recession-proof, highest growth companies doing differently? What are the values, fundamentals, and actions that will make the difference between failure, or just surviving and thriving? The answer to these questions is, what Thomson calls, The 7 Essentials-value proposition, high growth market segment, marquee customers, big brother alliances, exponential returns, inside/outside leadership, and essential board experts. This book is the timely answer to the search for what it will take to propel a company's growth through these challenging times. It's for management teams of any business, independent of size or industry, which desires to identify a course of action to improve their opportunities to grow.
"Applying the 7 Essentials will improve your company's growth prospects," says author David Thomson. Growth companies are especially defined by their ability to grow through recession and recovery periods to become the new growth leaders. The case studies and the numbers in this book prove it. This reliable resource extends the insights from Thomson's bestselling book, Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth to apply the 7 Essentials to all companies.
Thomson is known as America's growth expert on what it takes to transform a small business into a billion dollar one. He has been recognized by Investors Business Daily as the "Guru for Uncovering the Blueprint for Sizzling Growth Companies."
- Offers busy professionals essential insights that will move their business or business unit beyond surviving and into thriving now and in the future
- Written by an expert on how companies achieve growth in challenging markets
- Contains key CEO interviews and quick case studies and is supported by on-line scoring tools to help teams apply the 7 Essentials
Economic weakness has not changed the need for companies to grow. This book provides you with a proven framework to overcome such challenges and thrive in today's challenging business environment.
Table of Contents
Preface xi
Acknowledgments xvii
PART ONE Achieving Growth during Challenging Times
Companies That Are Redefining Growth 3
Your Revenue Growth Blueprint 13
PART TWO The 7 Essentials of High-Growth Companies
The 7 Essentials 27
Applying the 7 Essentials as a Positive Feedback System 59
Three Big Boulders on the Path to Growth—And How to Clear Them Away 73
PART THREE The 7 Essentials in Action
The Emergence of the Global 7 Essentials 89
Blueprint . . . or Blue Print: Same Story, Same Values 93
Applying the 7 Essentials at HCL Technologies 103
HCL’s Blue Print for Continued Exponential Growth 119
PART FOUR A Blueprint to Achieve High Growth
Create Your 7 Essentials Action Plan 131
Build Your 7 Essentials Roadmap 147
Insights to Actions 151
The 7 Essentials for Start-Up Companies 163
PART FIVE A Growth Calling
Identify Your Growth Calling 169
Essential Leadership Pillars 173
Your Journey Begins with Three Steps 191
Notes 197
Index 199
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