Description
Turn a spotlight on what’s great about your school!
Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you:
- Artfully create a brand name, symbol or design
- Share great events using blogs and more
- Empower all stakeholders, including students
- Teach digital citizenship K-12
Use this all-inclusive guide to start sharing just how special your school is!
Table of Contents
Preface by Peter DeWitt
Introduction
1. The Importance of Telling Your Story
2. Your Heart = Your Story
3. Building Your Brand & Preparing to Tell Your Story
4. Using Social Media to Tell Your Story
5. Giving Voice to All Stakeholders in the Storytelling Experience
6. Does the Brand Promise Match the Brand Experience?
7. It's a Wrap
References
