Description
This book addresses the role of communication in cultural change efforts within organizations, especially during periods of transition, mergers, technological innovations and globalization.
Table of Contents
Introduction
Managing Hearts, Minds and Souls
Assessing and Changing Organizational Culture
Vision and Cultural Development
Guiding Interpretations and the Art of Framing
Employee Participation and Cultural Change
The Ethics of Cultural Control and Organizational Change
Culture and Technological Change
Managing Culture through Transition Periods
Managing Culture in Multinational Organizations
Putting a Change Process Together
