Description
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.- Examines key considerations in product development- Provides a streamlined approach for product development- Addresses manufacturing and quality control challenges- Includes key lessons for a successful product launch and effective marketing
Table of Contents
1. Growth Pattern & Emerging Opportunities in Nutraceutical and Functional Food Industries: Market Analysis2. Market Analysis and Concept Development of Functional Foods3. Marketing Challenges and Strategies4. The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods 5. Food Safety: Marketing Trends Intended for Consumer Awareness and Partnership6. Intellectual Property Considerations7. Regulatory Constraints on New Product Development and Approval Procedures in the United States8. Formulations and Challenges: A Special Emphasis on Stability and Safety Evaluations9. Nutraceutical Formulations and Challenges10. Sourcing, Supply Chain and Manufacturing of Nutraceutical & Functional Foods11. Raw Materials Analysis and Quality Control12. Strategize the Research Investigations: Pre-Clinical and Clinical Evaluations13. Concepts of Flavor Creation in Novel Nutraceuticals and Functional Food Formulations14. Mind Genomics, Cognitive Economics, and the Dollar Value and the Acceptance of Sensory and Other Messaging for Bread15. Global Market Entry Regulations for Nutraceuticals, Functional Foods, Dietary/Food/ Health Supplements16. U.S. Regulation of Food Label Claims17. Nutraceutical and Functional Food Regulations in the European Union18. Health Foods and Foods with Health Claims in the Asian Subcontinent – Countries of the Association of Southeast Asian Nations19. Nutraceutical Innovation and Health Claims in China20. Functional foods in line with young consumers: Challenges in the Marketplace in Slovenia21. Medical Foods and US Regulations 22. Regulatory Approvals, Intellectual Property, Branding and Trademark in Nutraceuticals and Functional Foods23. Nutrition in Wound Inflammation24. Development of Low Cost and Eco-Friendly Feed for Various Candidate Species for the Sustainability of Commercial Aquaculture and Reduction of Aquatic Pollution25. Global Alert: The Botanicals Resourcing26. Strategies on Adverse Event Reporting: A Global Framework for Nutraceutical Industry27. Genetically Modified Products and GMO Foods: A Game of Chance?
