International Public Relations : Perspectives from deeply divided societies

著者名：Somerville, Ian (EDT)/Hargie, Owen (EDT)/Taylor, Maureen (EDT)/Toledano, Margalit (EDT)

Routledge（2016/08/12発売）

• 言語：ENG
• ISBN：9780367340681
• eISBN：9781317507901

Description

1. Pioneering, empirical research on the role of PR in extremely challenging situations
2. Truly global perspectives encourages the analysis of PR from the ‘margins’;
3. Challenge what some scholars view as the US hegemony in PR and contributes to the theoretical development of the discipline;
4. Redefines the role of public relations in society by emphasizing its potential contribution to peace building, conflict resolution, and empowering civil society.

Table of Contents

1. Introduction: Public Relations in Deeply Divided Societies (Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano) 2. Nation Building in the Former Yugoslavia: A Twenty-Year Retrospective to Understand How Public Relations Rebuilds Relationships in Divided Societies (Maureen Taylor and Michael Kent) 3. Dialogue with the Enemy: Lessons for Public Relations on Dialogue Facilitation Drawn From the Israeli-Palestinian Conflict (Margalit Toledano) 4. Making Sense of Communication in Societies Divided By Terrorism: Lessons from Northern Ireland (Owen Hargie and Pauline Irving) 5. ‘Deliberative Democracy and Government Public Relations in a Deeply Divided Society: Exploring the Perspectives of Government Information Officers in Northern Ireland.’ (Ian Somerville and Charis Rice) 6. The Entity-Agent-Framework As A Starting Point For International Public Relations And Public Diplomacy Research (Diana Ingenhoff, Alexander Buhmann) 7. Catalonia’s Public Diplomacy and Media Relations Strategy. The Case Study of ‘Eugeni Xammar Programme’ On International Communication and Public Relations (Jordi De San Eugenio, Xavier Ginesta and Jordi Xifra) 8. Government Communication in Mozambique: The Open Presidencies of Armando Guebuza as a Public Relations Strategy to Strengthen National Identity (Stélia Neta J. Mboene and Gisela Gonçalves) 9. ‘1Malaysia "People First, Performance Now": A Critical Perspective on the Nation Building Approach in Malaysia’s Government Public Relations’ (Zeti Azreen Ahmad and Syed Arabi Idid) 10. Propaganda in Czechoslovakia in the 1980s: Life in a Ritualised Lie (Denisa Hejlová and David Klimeš) 11. Bipolar Attitudes in Turkish Political PR: The Kurdish Question (İlker Bıçakçı, Pelin Hürmeriç and A. Banu Bıçakçı) 12. Computer-Mediated Public Relations of Ethno-Nationalist Terrorist Groups (Liane Rothenberger)