Description
- Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015?
- Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language?
- Is it ethical to exaggerate or fabricate the importance of one’s role, as Brian Williams apparently did when he anchored the NBC nightly news?
- Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly?
The above questions as well as other questions definitely illustrate the need for studying ethics.
Real-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field. Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles. This book includes the basics in ethical journalism, as well as the tools to navigate through the landscape of mass media such as public relations, entertainment and other forms of visual communication. The second edition has been updated to encompass globalization, new media platforms, current copyright issues, net neutrality, sports ethics, and more. An accompanying companion website provides additional interviews demonstrating ethical principles in practice. Being a former ABC executive, author Philippe Perebinossoff gives readers an inside look at circumstances with an ethical, experienced eye.
Table of Contents
Chapter 1 Ethical Issues, Philippe Perebinossoff; Chapter 2 Business Ethics in Mass Media, Martin P. Carlson; Chapter 3 Ethics and the Role of Producers, Writers, Actors and Directors, Philippe Perebinossoff; Chapter 4 Controversy and Ethics, Philippe Perebinossoff; Chapter 5 Ethics and Programmers, Philippe Perebinossoff; Chapter 6 Ethics and Fact-Based Stories, Philippe Perebinossoff; Chapter 7 Ethics and Ratings, Philippe Perebinossoff; Chapter 8 Journalism and Ethics, Andi Stein; Chapter 9 Globalization, Philippe Perebinossoff; Chapter 10 Sports Ethics, Philippe Perebinossoff; Chapter 11 Censorship, Diversity and Consolidation, Philippe Perebinossoff; Chapter 12 The Ethics of Public Relations, Carol Ames; Chapter 13 Ethical Issues in Advertising and Marketing, Philippe Perebinossoff;
