Social Marketing Digital Book Set

著者名：Korhan, Jeff/Goodman, Gail F./Stratten, Scott/Zarrella, Dan

Wiley（2014/03/04発売）

• 言語：ENG
• ISBN：978EBASE00227
• eISBN：9781118840054

Description

A set of four e-books on engaging social media, marketing strategies and more

This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.