Description
Real-world strategies for uncovering potential and capitalizing on opportunity
Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.
- Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution
- Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
- The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change
Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.
Table of Contents
List of Figures and Tables ix
Introduction xi
1 Pursue and Leverage Inflection Points 1
Expert Input: Cindy Hallberlin of Good360.org on Getting Ahead of an Inflection Point 31
2 Build Innovation Capacity 37
Expert Input: Jeanne Tisinger of the Central Intelligence Agency on Building Capacity 44
Expert Input: Paul Pluschkell of Spigit on Idea Management 59
3 Collect Intelligence 65
Expert Input: Ken Garrison of Strategic and Competitive Intelligence Professionals on Competitive Intelligence 86
4 Shift Perspective 93
Expert Input: Roger Martin of the University of Toronto’s Joseph L. Rotman School of Management on Thinking Differently 104
5 Exploit Disruption 109
Expert Input: William D. Eggers of Deloitte’s Public Leadership Institute on Disruption and Government 124
6 Generate Value 147
Expert Input: Mark Katz of Arent Fox LLP on Generating Value 158
7 Drive Innovation Uptake 183
Expert Input: Mark Hurst of Creative Good on Getting Close to Customers 201
Appendix A: Sample Business Intelligence Contract 219
Appendix B: High-Level Outline of a Typical Business Plan 223
Appendix C: Simplified Business Plan Financial Model 225
Notes 227
Acknowledgments 233
About the Author 235
Index 237
