Description
This fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be viewed as totally credible–competence, character, composure, sociability, and extroversion. While some executives seem to possess all these qualities and be born with savvy communication skills, Weiner shows how anyone can find ways to make measurable improvements in how they present themselves that will enhance their credibility.
Table of Contents
Foreword vii
Don Robert
Introduction xi
1. The Look and Sound of Credibility 1
2. So Smart, But Can’t Tailor the Message to the Audience 13
3. So Smart, But Doesn’t Get It 33
4. So Smart, But Sounds Like She Lacks Executive Presence 49
5. So Smart, But Looks Like He Lacks Executive Presence 73
6. So Smart, But Thinks He Knows It All 89
7. So Smart, But Isn’t a People Person 109
8. So Smart, But Lacks Energy and Passion and Drive 121
9. So Smart, But Has It Out for Some People: How Management Styles Can Cause Compliance Issues 127
with Lloyd Loomis
10. Assessing Your Own Credibility: www.essessnet.com 141
11. Sixteen Mind-Sets: And Five Seminars You Shouldn’t Take 147
12. Parting Thoughts 175
Appendix A: Essessnet Question Sets 177
Appendix B: The Test for Machiavellianism 191
References 193
Acknowledgments 195
The Author 199
