Machiavelli, Marketing and Management

著者名：Harris, Phil/Lock, Andrew/Rees, Patricia

Routledge（2000/04/20発売）

• 言語：ENG
• ISBN：9780415216692
• eISBN：9781134605675
• NDC分類：675

Description

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

Table of Contents

Foreword
BEATRICE RANGONI MACHIAVELLI

PART 1
Introduction

PART 2
Marketing

PART 3
Management

PART 4
Political management

PART 5
Machiavellian management thought in modern times

PART 6
End piece