バイオ産業と製薬業のための事業発展戦略<br>Business Development for the Biotechnology and Pharmaceutical Industry

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バイオ産業と製薬業のための事業発展戦略
Business Development for the Biotechnology and Pharmaceutical Industry

  • 著者名:Austin, Martin
  • 価格 ¥12,049 (本体¥10,954)
  • Routledge(2016/04/08発売)
  • 2026年も読書三昧!Kinoppy電子書籍・電子洋書 全点ポイント30倍キャンペーン(~1/12)
  • ポイント 3,270pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9780566087813
  • eISBN:9781317170587
  • NDC分類:336.1

ファイル: /

Description

Business Development in the biotechnology and pharmaceutical industries accounts for over $5 billion in licensing deal value per year and much more than that in the value of mergers and acquisitions. Transactions range from licences to patented academic research, to product developments as licences, joint ventures and acquisition of intellectual property rights, and on to collaborations in development and marketing, locally or across the globe. Asset sales, mergers and corporate takeovers are also a part of the business development remit. The scope of the job can be immense, spanning the life-cycle of products from the earliest levels of research to the disposal of residual marketing rights, involving legal regulatory manufacturing, clinical development, sales and marketing and financial aspects. The knowledge and skills required of practitioners must be similarly broad, yet the availability of information for developing a career in business development is sparse. Martin Austin's highly practical guide spans the complete process and is based on his 30 years of experience in the industry and the well-established training programme that he has developed and delivers to pharmaceutical executives from across the world.

Table of Contents

Foreword; The role of business development; Planning the portfolio; Identifying the needs; Profiling and searching for opportunities; Modelling and valuation; Structuring the value; Due diligence and negotiations; Sealing the deal - the contract; Making the transaction work; Glossary; Index.

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