Description
As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.
Table of Contents
Preface
1. I Should Have Known Better: a history of crisis and prediction
2. Tomorrow Never Knows: forecasting aircraft capacity
3. Love Me Do: the changing nature of traveller expectations
4. I Want to Hold Your Hand: airline consolidation
5. You Never Give Me Your Money: pricing and revenue management
6. With a Little Help From My Friends: social media
7. Strawberry Fields Forever: the environment
8. Here Comes the Sun: 20-20 vision
