Description
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.
Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
Table of Contents
1. Origins and Definitions 2. Methodological Approaches Centered on Values 3. Traditional Approaches Focusing on Attitudes and Activities 4. French Approaches 5. The Analysis of Products, Goods, and Services Purchased by the Consumer 6. Fields of Application of Lifestyles 7. Problems and Critiques Raised by Studies of Lifestyles 8. New Methodological and Conceptual Proposals 9. Social Media and a Theory and Method for Future Research 10. General Conclusions
