Description
Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less forma
Table of Contents
1. Focus Groups: A Brief and Incomplete History 2. Multiple, Interrelated Functions of Focus Group Work 3. Key Affordances of Focus Group Research 4. Fundamental Elements of Effective Focus Group Research Practice 5. Contemporary Dilemmas and Horizons of Focus Group Research 6. Epilogue
