Description
Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben
Table of Contents
Contents Introduction
- Buyer Decision-Making Behavior in International Tourism Channels Social Networks and Referrals in International Organizational Buying of Travel Services: The Roles of Culture and Location Team Needs and Management of Multiethnic Work Groups in Hotels Tastes of Niagara: Building Strategic Alliances Between Tourism and Agriculture Theoretical Perspectives Applied to Interorganizational Collaboration on Britain's Inland Waterways Relationships in the Distribution Channel of Tourism: Conflicts Between Hoteliers and Tour Operators in the Mediterranean Region The Effect of Cross-Country Industry Cooperation on Performance in the Airline Industry Index Reference Notes Included
