Description
An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences.
A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence
Table of Contents
Global Strategic Alliances; Chapter 1 The New China Hotel in Beijing, Yuen Ching, Karen Lee, Su-ging Wang; Chapter 2 Tentative Withdrawal from a Joint Venture, John E. Walsh; Chapter 3 Confronting Globalization, C. Roe Goddard; Chapter 4 The Potato Business, Mitja I. Tav?ar; Chapter 5 Nissan United Kingdom, Ltd., John E. Walsh; Chapter 6 Strategic Alliance in India, Victoria R. Whiting, Kathleen K. Reardon; Chapter 7 Westel (A), C. Thomas Howard, Robert P. McGowan; Chapter 8 Westel (B), C. Thomas Howard; Chapter 9 International Gateway Company, Ltd., C. Thomas Howard, Robert P. McGowan; Chapter 10 Beijing Jeep Corporation, Mary B. Teagarden, Mary Ann Von Glinow; Chapter 11 Orient窶廼.S. Leasing Corporation, Arvind Bhambri, Jhon Davis, David O. Braaten; Chapter 12 Kuwaiti/Chinese Business Partnership, Youming Ye; Globalization; Chapter 13 International Espionage at IBM Hitachi, Ltd., John E. Walsh; Chapter 14 Motorola Analog Division, Ralph Krueger, Corinne Pfund; Chapter 15 Opening a Closed City, Joseph N. Lombardo; International Business Negotiations; Chapter 16 Confrontation or Collaboration, Robert T. Moran; Chapter 17 AT&T, Cheryl Johnson, Carolyn S. Younker; Chapter 18 Litigation Isn窶冲 the Japanese Way, GoldmanAlan; Chapter 19 Testing Solar Stoves in Mexico, HendrickSerrie; Chapter 20 The Alpaca Industry of Peru, John E.Walsh; Chapter 21 Motorola窶冱 Attempts to Increase Market Share and Profits in Japan, John E. Walsh, William P. Coon; Chapter 22 Client Development in Japan, John Zerio, Bert K. Tsutakawa; Chapter 23 Anheuser-Busch (A), John E. Walsh, William P. Coon; Chapter 24 Anheuser-Busch (B), John E. Walsh, William P. Coon; International Management; Chapter 25 Cross-Cultural Collaboration at EUROSYS, Robert T. Moran, John Kerschen, Geke Rosier, Jacqueline Wagner; Chapter 26 Between a Rock and a Hard Place, Julian H. Allen, Gerald Parkhouse; Chapter 27 SSA Mexicana, David O. Braaten; Chapter 28 Motorola, Inc., CPSTG, David O. Braaten, John P. Millikin; Chapter 29 Merck & Company, Inc., Stephanie Weiss, David Bollier; Chapter 30 Selling Development to Somalia, John D. Irons, Anne-Lise Quinn; Managing a Culturally Diverse Work Force; Chapter 31 Managing a Culturally Diverse Work Force in a Southern African Gold Mine, Jeffrey Ovian; Chapter 32 Managing a Diverse Work Force in Indonesia, John E. Walsh; Chapter 33 Banking on Diversity, David O. Braaten; Chapter 34 The Maquiladora Industry and Mexican Unions, John Passé-Smith, Edward J. Williams; International Service Excellence; Chapter 35 A Quality Implementation Case, Jason S. Schweizer, Suresh Balan; Chapter 36 Service Excellence in the Travel Industry, Robert T. Moran, Georgi Vicari;
